Promote the launch of some of Disney+’s flagship series, such as Loki, Falcon and the Winter Soldier, Black Widow and Ron, using on-field media expressing Disney’s imagery in the best way possible, and at the same time capturing the public’s attention at unusual locations and times.
Create a number of advertising campaigns in which the message appears directly on the sidewalk asphalt, by using the GreenGraffiti sustainable communications technique. By means of creativity, stencils and biodegradable paints, visuals from the series, accompanied by their release dates, invited passers-by to follow their heroes on the Disney streaming platform, with a QR code designed to facilitate direct access to the content.