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McArthurGlen

McArthurGlen

The District of Joy

CHALLENGE

Prolong the achievements of 2022-23 aimed at strengthening the link between the Seravalle Designer Outlet brand and the city of Milan through a project related to LGBTQIA+ themes, designed to boost the Parco Ravizza district.

IDEA

Celebrate LGBTQIA+ pride with the first edition of ‘The District of Joy’, an artistic and cultural event set within the context of Milan Pride Week. Thanks to the active participation of the main local cultural entities who provided their know-how and resources to come up with a content and value-rich program. Scheduled events included talks and yoga sessions, photo exhibitions, theater workshops and entertaining informative events, culminating in a large concert on the lawn of Parco Ravizza, featuring a selection of artists including special guest Loredana Bertè.

KPI

7 days of activity
+6000 participants
400 press releases
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