Generate buzz about the launch of ANNA’s first record through a teaser operation in Milan designed to transport the public into the vibrant, ultra-bold universe of ‘Vera Baddie’.
Create a point of contact between fans and ANNA’s artistic imagery through two activation fields staged a few days apart. First, an interactive safe was placed in the Navigli area, containing a real 50g gold bar to be awarded to the fan community that correctly guessed the secret password for the safe. Meanwhile, a gas station takeover was fully installed with “Vera Baddie’s” visual codes, becoming the rapper’s creative headquarters for three days, also used to produce content and host stunts and activities with several of the main artists featuring in the album.