Reintroduce Dior Christmas in Milan, following the hugely successful activation on the Spanish Steps in Rome, while showcasing the imagery of gardens of Versailles and honoring the maison’s magnificent elegance.
Unite celestial bodies, florals, and luminous reproductions of Dior’s most iconic fragrances on a majestic, 14-meter white fir Christmas tree in the center of Galleria Vittorio Emanuele II. The installation was further enhanced by a massive light installation covering the octagonal vault above, transforming the Galleria into a magical and highly evocative destination during the holiday season. The celebratory moment when the tree was lit coincided with an inauguration event attended by the Mayor of Milan, as well as numerous talents and institutional stakeholders.