Presenting the new Adidas Skin&Mind line with a Press & PR in-store event, at which the quality of the range of deodorants and skin care products for athletes and sports lovers could be highlighted.
Planning a day in the interiors of the Adidas showroom on Corso Como in Milan, decorated for the occasion with a set of installations and corners dedicated to Skin&Mind identity: photo-opportunity backdrops, stands for the display of products, and scenic lighting units.
The event was subdivided in order to host journalists during the morning and influencers during the afternoon. For all invited guests, there was a stand-up catering service with drinks and dishes inspired by the fragrances, and gaming activities designed to entertain the visitors and encourage the creation of social media content.