Support the international advertising campaign for the launch of Prada’s 2020 Resort collection. The creativity of the campaign featured models holding floral bouquets enveloped in wrapping paper printed with portraits of the same models and the Prada logo. The goal was to create an onfield activation that would bring the wrapping paper to the streets of the world’s most fashionable cities – by distributing it at flower stands.
Map florists in Milan, Paris, London, New York and Moscow and select the most distinctive ones to distribute the wrapping paper, exclusively for 15 days following the presentation of the collection. Meanwhile, a “hero kiosk” was installed to hold a day-long photo shoot to further amplify the campaign on social media. In Milan, Matilde de Angelis was photographed by German Larkin, while numerous other international influencers were engaged in the other cities.