Design a pop-up store in downtown Milan with the dual function of a display space for all the references in the catalog, and a pick-up point for customers who had made an online purchase.
Set up a temporary location entirely dedicated to the brand in a busy square, without installing anything on public ground, but rather benefiting from the hospitality of an existing structure. In fact, the operation involved the takeover of a city kiosk, one of the most distinctive street furnishing elements in the Lombard metropolis.
The newsstand was entirely clad in EspressOh’s colors and visual motifs, and inside it had a stock of material to deal with product collection requests.
To complete the installation, a team of hostesses distributed samples and encouraged visitors to try the various references in the immediate vicinity of the popup.