Developing the Sephora Christmas “Shine your light” concept in a memorable installation, positioned in the center of the city of Milan during the month of December.
Designing a Christmas tree consisting of dozens of gift parcels and embellished with an interactive lighting system that enabled passers-by to “shine their own light,” so that it glinted with all sorts of different effects. During the Advent period, the interactive process was combined with a contest, giving everyone who interacted with the tree the chance to win an exclusive box of Sephora products. The opening occasion was celebrated with a free musical event, performed by radio speaker Petra Loreggian with a performance featuring the popular singer Mara Sattei.