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Christian Dior Parfums

Christian Dior Parfums

Joy

CHALLENGE

Take over the City of Milan for Valentine’s Day with an activation dedicated exclusively to the iconic fragrance Joy.

IDEA

Design an onfield activation by installing a pop-up store in Piazza XXIV Maggio, enlivened with a series of engaging activities: a corner dedicated to make-up, an area where personalized bracelets were printed and several setups for product testing. The entrance was marked by a gigantic mockup of the JOY logo, which was captivating and attractive, and also a perfect photo-opportunity.

KPI

7 Cities
+4.000 Posters
+50 Social interactions
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