Dior Parfums

Dior Parfums

Christmas Lights


A celebration of the world of imagery and the wonders of nature exploded in the “Flowers of Wonder” concept, in an on-field activation that expresses and enhances the magic of Christmas.


Transform Corso Vittorio Emanuele II, Milan’s most important shopping street, into a bucolic catwalk where the traditional elements of Christmas are interspersed with leaves and flowers of different plants, and with the iconic silhouettes of the fragrances Miss Dior and J’Adore. From 1 December to 6 January, people walking along the street found themselves welcomed by a unique setting, created by means of 23 trains of lights inspired by Salento tradition, and two imposing arches installed at the two entrances to the street, in Piazza San Babila and Piazza Duomo, designed specially for the Maison by the MarianoLight workshop.


12.000 Light bulbs
+300m Of lighting
37 Days of operation
14mln On-field impressions